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Hook
Anthropologie I fear you've lost the plot.
@theivoryblonde
54.3K followers · usually 589 views a post
Views
283.0K
Likes
14.1K
Comments
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Why it worked
The video taps into a common consumer sentiment about fast fashion and perceived price gouging by popular retailers, making it relatable and shareable.
Summary
The creator critiques Anthropologie for the high price of their necklaces, comparing them to cheaper alternatives on Amazon and Shein. They argue that the trendy nature of the jewelry does not justify the cost, especially considering the low manufacturing expense.
Structure
- 1Introduction of Anthropologie necklaces
- 2Critique of high prices
- 3Comparison to cheaper alternatives
- 4Discussion of manufacturing cost
- 5Commentary on trendiness and longevity
Product placement
Anthropologie: ACTS - sells clothing and accessories. Removing it would change what happens in the video. It is the subject of the critique.
On-screen text
Anthropologie I fear you've lost the plot.
Transcript
Anthropologie I fear you've lost the plot. You're joking. $78 and $68 for necklaces that I could get off Amazon or Shein for $10 is ridiculous, and I don’t wanna hear about quality or weight because they paid probably three dollars a necklace to manufacture these. And they’re not even a long-term piece of jewelry. They’re a trendy piece of jewelry that won’t be in style in two years.
Original caption
$78 and $68 for necklaces that I could get off Amazon or Sheehan for $10 is ridiculous, and I don’t wanna hear about quality or weight because they paid probably three dollars a necklace to manufacture these. And they’re not even a long-term piece of jewelry. They’re a trendy piece of jewelry that won’t be in style in two years. #pricegauging #tooexpensive #anthropologie
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