The video taps into a relatable, privacy-focused anxiety that encourages viewers to check their own data, driving high engagement through curiosity and shared outrage.
Summary
The creator expresses shock and frustration while scrolling through the 'About Me' section of her Amazon account, which displays personal data and preferences about her. She criticizes the platform for collecting and showing this information.
Structure
1Creator introduces the Amazon 'About Me' section as dystopian
2Creator expresses annoyance at the person who suggested checking it
3Creator scrolls through and reads specific personal data points
4Creator reacts negatively to the platform's insights about her personality
Product placement
Amazon: (a) ACTS — the creator is operating the interface of the Amazon app, specifically the 'About Me' section, to display and critique the data Amazon has collected on her. Removing the app interface would remove the entire premise of the video.
On-screen text
The about me section on Amazon is dystopian asf
Transcript
The about me section on Amazon is dystopian asf. And to whoever told me to go to the about me section on Amazon, I hope both sides of your pillow are hot. I don't appreciate that. This is fucking insane. It should have stayed curious. This is just a giant list of clock. And I don't appreciate my abundance of earwax being aired out like this. Is antisocial. Not wrong, but why they say that? And the danger comment, that's just rude.
Original caption
I don’t like this #amazon #aboutme #distopian #data #fyp