Promoted product
DIY solid brush cleanser
Why it worked
The video provides a high-utility, satisfying 'life hack' that repurposes common household items, which is a highly shareable format for beauty and DIY audiences.
Summary
The creator demonstrates how to repurpose an empty Nivea tin into a DIY solid makeup brush cleanser. They use a silicone mat, soap, and glue to construct the tool and then test it with a makeup brush.
Structure
- 1Introduce the empty Nivea tin
- 2Prepare the silicone mat insert
- 3Glue the mat into the tin
- 4Grate soap into the tin
- 5Press and dry the mixture
- 6Demonstrate the finished brush cleaner
Product placement
Nivea Creme (tin): Acts as the container for the DIY product. Removing it would change the video's premise. Marvis (toothpaste): Merely appears as a background item in the sink area. Removing it would not change the video. Kiko (silicone brush cleaning mat): Acts as the scrubbing surface for the DIY cleaner. Removing it would change the video's functionality. Pattex (glue): Acts as the adhesive to secure the mat. Removing it would change the video's construction. Dove (beauty cream bar): Acts as the raw material for the soap. Removing it would change the video's functionality. Huda Beauty (Easy Bake setting powder container): Acts as a tool to press the soap mixture down. Removing it would change the video's construction. Real Techniques (brush): Acts as the item being cleaned to demonstrate the result. Removing it would change the video's demonstration.