Why it worked
The video provides a highly satisfying, practical 'life hack' that solves a common problem (cleaning makeup brushes on the go) using everyday items, which encourages high save and share rates.
Summary
The creator demonstrates a DIY hack to repurpose an empty Vaseline Lip Therapy tin into a portable makeup brush cleaner by adding a piece of a silicone brush mat and soap. The video shows the step-by-step process of cutting the mat, grating soap, mixing it with water, and setting the final product.