Watch how much greener my eyes become when I wear green jewelry

@mckennalady

39.8K followers · usually 2.5K views a post

Views

266.2K

Likes

19.3K

Comments

70

Shares

150

SoundTikTok sound · champagne coast

Promoted product

Wishbone Studio Jewelrywishbonejewelry.com

Wishbone Studio.co

Why it worked

The video uses a visually engaging 'before and after' concept, focusing on a subtle but noticeable aesthetic change that viewers can relate to and potentially replicate. The creator's direct address and the clear demonstration of the product's effect make it compelling.

Summary

The creator demonstrates how wearing green jewelry from her collection, Wishbone Studio Jewelry, makes her eyes appear greener. She showcases the jewelry, highlighting its effect on her eye color.

Structure

1Introduction of the concept: green jewelry enhancing eye color
2Creator puts on a necklace
3Creator shows the effect of the necklace on her eyes
4Creator smiles and shows off the jewelry

Original caption

The Natural Glow Collection is now LIVE ✨ A collection I created around the idea that the right stone can bring out what’s already naturally yours. Each piece was chosen to complement your eye color and make it sparkle just a little more ✨🌙⭐️ #wishbonestudiojewelry #whimsicaljewelry #jewelryinspiration #eyecolor #silverjewelry

More from @mckennalady

Product placement

Wishbone Studio Jewelry (ACTS - jewelry is worn and displayed, its effect on eye color is demonstrated, creator says she created it, and it is linked in bio and on screen. Removing it would change the video's purpose.)