If you live in Indianapolis and like coffee

@stampedcoffeepassports

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SoundTikTok sound · original sound - stampedcoffeepassports

Promoted product

Stamped Coffee Passportsstampedpassportseries.com

The Stamped Series is your all-access pass to discovering the best local spots, one experience at a time. Each passport unlocks exclusive deals at hand-picked locations, giving you a fun, curated way to explore your city and support small businesses along the way.

3 videos

Why it worked

The video effectively uses a soft-sell approach by highlighting the value proposition of the coffee passports (free drinks, exploring local cafes) and creating a sense of urgency due to limited stock, encouraging immediate action through a clear call to action to join the waitlist.

Summary

The creator introduces "Stamped Coffee Passports," a product where customers can purchase a passport for $25 that allows them to get 15 free drinks from participating cafes in a city. They announce the launch of the Indianapolis passport on September 25th and encourage viewers to join a waitlist due to limited stock.

Structure

1Introduction and hook for Indianapolis coffee lovers
2Explanation of Stamped Coffee Passports

Original caption

Indianapolis, are you ready for a coffee passport?! #Indianapolis #coffee

More from @stampedcoffeepassports

Product placement

Stamped Coffee Passports: ACTS - This is the product being sold. The video explains what it is, how it works, and its price. Removing it would fundamentally change the video's purpose. It is the subject of the video. Indianapolis Coffee Passport: ACTS - This is a specific instance of the Stamped Coffee Passports product, tailored to a particular city. Removing it would change the video's focus from a general product introduction to a specific launch. It is the subject of the video.

Call to action

Click the link in our bio to join the waitlist and be first notified because we have limited stock. If you want it, make sure to sign up for those notifications.

On-screen text

IN LIKE TO SOMETHING INTERESTED CALI PASSPORTS CITIES LIKE WE INDIANAPOLIS PASSPORT SEPTEMBER 25TH. PARTNERED CAFES INDIANAPOLIS PASSPORT A OR IN THAT BREAKFAST BAGEL, ANOTHER AND FUN CHECK SHOPS WITH YOUR PASSPORTS $25 YOU FREE WHEN WILL PAGE PASSPORT A PASSPORT. INTERESTING CLICK JOIN BE WE BECAUSE STOCK. IT, SIGN NOTIFICATIONS. SO LAUNCH SEPTEMBER 25TH!

Transcript

If you live in Indianapolis and like coffee, I want to introduce you to something I think you might be interested in. My name is Cali and my husband and I create coffee passports in different cities that look like this. And we are launching our Indianapolis coffee passport September 25th. We have partnered with 15 cafes in Indianapolis that offer passport holders only a free latte or cold brew when you go in and buy something else, whether that is a breakfast burrito, a bagel, another pastry, another drink. It's a different and unique and fun way to check shops with your passports. The goal being to find your new favorite one. Passports will be $25 and you get 15 free drinks. When you go to a cafe, they will also stamp their page in your passport, like a real passport. If this sounds interesting to you, click the link in our bio to join the waitlist. You can be first notified because we have limited stock. And if you want it, make sure you sign up for those notifications. So we are so excited to launch together September 25th!