I don't know if this is a social experiment or what, but Capital One Cafe is giving out free drinks every Monday up until the month of September.

@joyrdan.iman

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Views

10.4K

Likes

1.2K

Comments

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SoundTikTok sound · Tonight, Just Us

Promoted product

Capital One Cafe

Use the Capital One Location Finder to find nearby Capital One locations, as well as online solutions to help you accomplish common banking tasks.

2 videos2 creators

Why it worked

The video leverages a compelling offer of free drinks, which is a strong incentive for viewers. The creator's personal enthusiasm and the promise of a simple sign-up process make the promotion highly appealing and shareable.

Summary

The creator highlights a promotion from Capital One Cafe, where they offer free coffee and matcha every Monday until September. To avail the offer, customers need to provide their email, and the creator implies this promotion is effective enough to make them consider opening an account.

Structure

1Introduction to the promotion
2Explanation of the offer details
3Personal experience and endorsement
4

Original caption

shoutout capital one cafe mannn - - - - #capitalone #capitalonecafe #free #icedcoffee #fy

More from @joyrdan.iman

Product placement

Capital One Cafe: ACTS - it is a cafe where the creator gets drinks. Removing it would change the video because the entire premise is about getting drinks from this cafe. It is promotional because the creator is highlighting a specific offer from the cafe.

Call to action

I'm going to put the link in the caption.

On-screen text

FREE COFFEE & MATCHA EVERY MONDAY

Transcript

I don't know if this is a social experiment or what, but Capital One Cafe is giving out free drinks every Monday up until the month of September. All you got to do is put in your email or something, chill. You don't have to have a account with them, nothing. I come to the Capital One Cafe in Lincoln Square every Monday, give me a ice caramel honey latte, give me a little blueberry mocha. I'll be feeling too good. And it's free. Whatever they're trying to do to me works because I might just open an account with them just because like free drink every month me. Excuse me. Anyways, I'm going to put the link in the caption.