this feels illegal

@shesmellslike

19.6K followers · usually 3.6K views a post

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SoundTikTok sound · original sound - shesmellslike

Promoted product

Lattafa Vintage Radio

Top: Lavender, Sage, Bergamot Heart: Plum, Palo Santo, Black Pepper Base: Sandalwood, Amberwood

Why it worked

The video leverages a 'taboo' or controversial action—mixing luxury perfume brands—to create high engagement through a visually satisfying and unique DIY process.

Summary

The creator performs a 'perfume transplant' by emptying a Diesel fragrance bottle and refilling it with Lattafa's Vintage Radio fragrance. She explains her preference for the Lattafa scent while praising the aesthetic of the original Diesel bottle.

Structure

1Creator introduces the problem of a bottle she loves but a scent she dislikes.
2Demonstrates emptying the original Diesel bottle.
3Introduces Lattafa Vintage Radio as the replacement fragrance.
4Refills the bottle and praises the final aesthetic result.

Product placement

Original caption

Vintage Radio deserved a better bottle. I said what I said. 😂 I loved the Diesel Only The Brave Desire bottle, so I gave it something I actually love. Perfume transplant complete. 🫡 #VintageRadio #Lattafa #PerfumeTok #FragranceTok #PerfumeCollection

More from @shesmellslike

On-screen text

this feels illegal

Transcript

I debated whether I should upload this. We're going to do a little science experiment today because I have a very specific problem. I love this bottle, but I am highly unimpressed by the fragrance. So, we're going to empty it, clean it out, and replace it with something that I really highly enjoy instead, which is Lattafa's Vintage Radio, which I'm going to be wearing a whole lot during this fall. Here goes nothing. That was actually really easy. All right, I'm going to go clean this really fast and I'll be right back. I actually have no idea what Vintage Radio looks like. Like, what color is the juice? Vintage Radio is so beautiful. It's slightly sweet with this very deep, velvety, rich plum. I love the palo santo in here. It's just so mysterious. I just feel like she deserved a bottle upgrade, and something interesting. And that is the one thing that I really, really enjoyed about the Diesel fragrance. That bottle is just so unique and beautiful. I love that it's kind of taboo and it's just giving me more Vintage Radio vibes. Love it. Might be mildly disrespectful to both brands, but look how much better they are together.