Bitch to say I think I'm the shit.

@styleandthesource

7.3K followers · usually 600 views a post

Views

121.6K

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7.5K

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SoundTikTok sound · original sound - officialculturescloset

Promoted product

Sheinshein.com

Exclusive discounts and the latest trends at SHEIN — Women's Dresses, Tops, Bottoms, Shoes, Plus Size and more. ✓ Free Shipping ✓ App only. 15% Off With No Min.+✓Easy returns ✓ New Arrivals Dropped Daily ✓

149 videos96 creators

Why it worked

The video leverages high-quality, aspirational fashion content paired with a clear, actionable discount code, making it easy for viewers to replicate the look.

Summary

The creator showcases a fall-themed outfit consisting of a magenta sweater, black leather pants, and matching boots. The video includes a discount code for SHEIN in the caption to encourage viewers to purchase the look.

Structure

1Full-body shot of the outfit
2Close-up of the sweater and jacket
3Display of the discount code in the caption

Product placement

SHEIN (a) it ACTS — the creator provides a specific discount code for the brand, which is used to purchase the outfit shown in the video. Removing the code would change the video's utility for the viewer.

Original caption

Cozy Meets CEO Energy: Fall Cute, fitted, and put together without doing too much. Layering 101 ✨ Magenta & Leather: The Ultimate Fall Mood 🍷 Serving Sophisticated Chic | Get The Look 🖤#OOTD #fashiontiktok #FashionInspo #fyp #FashionTok