"HEALTHY" FOODS

@cleaneatswithsteph

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SoundTikTok sound · original sound - cleaneatswithsteph

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Fig

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3 videos3 creators

Why it worked

The video leverages a common consumer concern about "healthy" food claims and provides specific, actionable examples of products to avoid. The use of the Fig app as a tool to navigate complex ingredient lists adds practical value, making the content relatable and shareable for a health-conscious audience.

Summary

The creator discusses several "healthy" foods found in a grocery store that may actually be detrimental to gut health. She highlights Oikos Triple Zero yogurt, Trubar protein bars, Angie's Boomchika Pop popcorn, and Goodles mac and cheese, explaining why their ingredients can cause digestive issues. She recommends alternatives like coconut yogurt and other plant-based protein bars, and suggests using the Fig app to check ingredients.

Structure

1Introduction to "healthy" foods that wreck your gut
2Critique of Oikos Triple Zero yogurt and recommendation for alternatives
3

Original caption

friendly reminder: “healthy” on the front doesn’t always tell the whole story 👀 I use FIG while grocery shopping to look past the marketing and quickly check ingredients based on what actually works for me. truly saves me from standing in the aisle reading every tiny label 😂 save this for your next grocery run + try FIG to make ingredient checking SO much easier 🛒💚@Fig #figapp #groceryshopping #ingredientcheck #healthyswaps #groceryfinds

Critique of Trubar protein bars due to long ingredient list and recommendation for alternatives

4Critique of Angie's Boomchika Pop popcorn due to seed oils and dairy, recommending alternatives

5Critique of Goodles mac and cheese due to gluten and processed ingredients, recommending alternatives

6Recommendation to use the Fig app for ingredient checking

Product placement

Oikos (brand of yogurt) ACTS - it is shown and discussed as an example of a food that may cause digestive issues. Removing it would change the video's examples. Oikos PRO (specific product line) ACTS - it is shown and discussed as an example of a food that may cause digestive issues. Removing it would change the video's examples. Trubar (brand of protein bar) ACTS - it is shown and discussed as an example of a food that may cause digestive issues. Removing it would change the video's examples. Fig (app) ACTS - it is shown and discussed as a tool to check ingredients and make healthier choices. Removing it would change the video's purpose. Angie's BOOMCHICKAPOP (brand of popcorn) ACTS - it is shown and discussed as an example of a food that may cause digestive issues. Removing it would change the video's examples. Goodles (brand of mac and cheese) ACTS - it is shown and discussed as an example of a food that may cause digestive issues. Removing it would change the video's examples.

Call to action

save this for your next grocery run + try FIG to make ingredient checking SO much easier 🛒💚

On-screen text

"HEALTHY" FOODS that are actually WRECKING YOUR GUT

Transcript

friendly reminder: “healthy” on the front doesn’t always tell the whole story 👀 I use FIG while grocery shopping to look past the marketing and quickly check ingredients based on what actually works for me. truly saves me from standing in the aisle reading every tiny label 😂 save this for your next grocery run + try FIG to make ingredient checking SO much easier 🛒💚@Fig #figapp #groceryshopping #ingredientcheck #healthyswaps #groceryfinds Starting with Oikos Triple Zero. These contain inulin and added sugar, which can cause gas and bloating for many people. I'd put this back on the shelf and grab a coconut yogurt instead. Next is Trubar. And as you can see on the Fig app, their ingredients list is super long and includes cane sugar, palm oil, sunflower lecithin, tapioca fiber, brown rice protein, cashews, organic pea protein crisps, organic pea protein isolate, organic pea starch, organic rice flour, calcium carbonate, freeze dried strawberries. Organic cane sugar, palm oil, natural flavors, sea salt, sunflower lecithin, cassava root flour. Sustainably sourced palm oil. The list goes on and on. Instead of these, I typically grab plant-based protein bars. Next is Boomchika Pop. Don't let the popcorn halo fool you. Just because it's low calorie doesn't mean that it's healthy. These actually contain seed oils, dairy ingredients, and added flavorings, which are known to cause bloat. Instead of Boomchika Pop, I would grab lesser evil. And then we have everybody's favorite Goodles. Unfortunately, the ingredient list is super long and contains wheat gluten, processed starches, dairy ingredients, and added fibers. Unless you want bloat, I wouldn't grab these.