Why it worked
The video directly addresses a viewer's question, creating engagement and providing practical advice about product storage, which is relevant to users of skincare products.
Summary
The creator is responding to a comment asking if the Radja-Alpha Glutathione Cream should be refrigerated because it's hot. She demonstrates the cream's consistency and then proceeds to place it in the refrigerator.
Structure
- 1Creator addresses a comment about refrigerating the product.
- 2She shows the product's consistency.
- 3She decides to put it in the refrigerator.
- 4She places the product inside the fridge.
Product placement
Radja-Alpha Glutathione Cream ACTS - it is a skin whitening cream that the creator is demonstrating the consistency of and showing how to store it. Removing it would change what happens in the video.