See, hindi siya oily sa buhok ha, ganito na siya kapag nag-dry na.

@mscrischel

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Promoted product

Shatta Cosmetics Hair Curl Cream

Why it worked

The video directly addresses a specific user concern (oiliness) with a clear before/after demonstration, building trust through a relatable, low-pressure review format.

Summary

The creator demonstrates the effect of Shatta Cosmetics Hair Curl Cream on her curly hair, highlighting that it provides a non-oily, non-stiff finish. She shows the product packaging and mentions its size and longevity.

Structure

1Addresses a user question about hair oiliness
2Shows the final look of her hair
3Describes the product texture and finish
4Introduces the specific product jar
5Mentions product size and value

Product placement

Original caption

Replying to @elapotty hindi oily sa buhok 🤞 #curlcream #haircurlcream #shattacosmeticscurlingcream #forcurlyhair #curlyhairproducts

More from @mscrischel

On-screen text

Reply to elapotty's comment hindi siya oily sa buhok?

Transcript

See, hindi siya oily sa buhok ha, ganito na siya kapag nag-dry na. See, ang ganda. Hindi siya oily and hindi rin siya dry, hindi rin siya matigas. Konti lang yung nilagay ko ha, pero ganito na yung effect sa hair ko. Ito yung gamit ko oh, Hair Curl Cream from Shatta Cosmetics. 250 grams na 'to and matagal na 'to bago maubos.