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Netflix filming with Kevin Hart in Red Bank, NJ
@mackenzieaoconnell
4.9K followers · usually 747 views a post
Views
81.8K
Likes
6.9K
Comments
108
Shares
2.3K
Why it worked
The video leverages local interest and celebrity appeal by documenting a high-profile film production happening in a specific, recognizable town.
Summary
A short video shows a film crew setting up a production in Red Bank, New Jersey. The on-screen text identifies the production as a Netflix project featuring Kevin Hart.
Structure
- 1Establishing shot of a film set
- 2View of the production equipment
- 3Text overlay identifying the production
Product placement
Netflix (a) it ACTS — it is the entity responsible for the filming production shown in the video. Removing it would change the context of the video as it identifies the specific production company behind the filming.
On-screen text
Netflix filming
with Kevin Hart in
Red Bank, NJ
Original caption
The jersey shore has gone Hollywood ##netflix##njthings##netflixfilming
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