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42.0Talking HeadHow-To hookLifestyle
Hook
take my braids down with me
@tayloredbyciera
21.0K followers · usually 1.1K views a post
Views
44.6K
Likes
3.3K
Comments
30
Shares
13
Why it worked
The video taps into the relatable struggle of a time-consuming beauty routine, using the creator's candid commentary and frequent time checks to build anticipation and engagement around the completion of the task.
Summary
The creator documents the lengthy process of taking down her braids. She expresses her dislike for the braids and shows the time elapsed as she works through them, eventually finishing in the early morning hours.
Structure
- 1Introduction and expressing dislike for braids
- 2Starting the braid removal process
- 3Checking time and progress throughout the night
- 4Continuing the process with remaining braids
- 5Completion of braid removal
Product placement
iPhone (appears, used to track time, removing it would not change what happens in the video); Friends (appears on shirt, removing it would not change what happens in the video); Safeway (appears on bag, removing it would not change what happens in the video)
On-screen text
take my braids down with me
Original caption
the way i HATED these braids… made me not want to get braids for a minute… by a minute i just mean a few months don’t be dramatic lol 😵💫 | #blackgirlluxury #braidtakedown #naturalhair #knotlessbraids #longhair
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