Why it worked
The video likely performed well due to its highly aesthetic and visually appealing presentation of a themed makeup collection. The intricate details of the products and packaging, combined with ASMR-like visuals and the popular 'unboxing' format, would appeal to a target audience interested in beauty and collectible items.
Summary
The video showcases the "Snow Ballet Collection" from Flower Knows, featuring a variety of makeup products including perfumes, hand mirrors, highlighters, pressed powders, lip duos, liquid eyeliners, blush brushes, blushes, and hair clips. The collection is presented in an ornate jewelry box, with each item displayed and demonstrated with close-ups and swatches.