FLOWERKNOWS

@flowerknowsglobal

2.0M followers · usually 22.5K views a post

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1.1M

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SoundTikTok sound · original sound - flowerknowsglobal

Promoted product

Flower Knows Snow Ballet

Shop Snow Ballet Collection Serum-Infused Pressed Powder. This silky-soft powder sets makeup with a fresh, skin-like matte finish for a smooth, refined complexion.

3 videos

Why it worked

The video uses highly aesthetic and enchanting visuals, combined with a clear countdown, to build anticipation for a new product launch. The "Snow Ballet" theme and the music box imagery create a sense of wonder and luxury, appealing to the target audience.

Summary

This is a visually stunning animation showcasing a music box with a swan inside, set to a magical theme. The video announces the upcoming launch of the "Flower Knows Snow Ballet" collection, with a countdown timer indicating 31 hours until release.

Structure

1Opening with a dark, curtained scene
2Revealing a detailed music box with a swan
3Showcasing the ornate details and falling snow effect
4

Original caption

31 hours to reveal. Somewhere within the music box, a sleeping ballerina is waiting for the music to begin. 🦢🩰#flowerknows#SnowBallet#makeup#newlaunch

More from @flowerknowsglobal

Product placement

Flower Knows (brand): Appears as a watermark/logo on the music box and as on-screen text. Removing it would not change what happens in the video.

Call to action

31 hours to launch

On-screen text

FLOWERKNOWS FLOWERKNOWS FLOWERKNOWS FLOWERKNOWS FLOWERKNOWS FLOWERKNOWS Flower Knows Snow Ballet Awaken the slumbering swan within the music box 31 hours to launch