sunsilk x BABYMONSTER

@hitzdotmy

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Views

156.6K

Likes

221

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4

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SoundTikTok sound · original sound - hitzdotmy

View velocity

+117.6K views over 5.4d · ~21.9K/day · 6 observations

Promoted product

Sunsilk

Sunsilk X BABYMONSTER

2 videos2 creators

Why it worked

The video leverages the popularity of the musical group BABYMONSTER to drive engagement and sales for Sunsilk by offering desirable prizes like concert tickets and merchandise, creating a strong incentive for participation.

Summary

This video announces a contest by Sunsilk in collaboration with BABYMONSTER, offering a chance to win VIP concert tickets and official merchandise. To enter, customers need to purchase RM35 or more of Sunsilk products and submit their receipt via a QR code or URL.

Structure

1Introduction of Sunsilk x BABYMONSTER collaboration
2Announcement of concert ticket giveaway
3Details of prizes: VIP tickets and merchandise
4How to enter: purchase Sunsilk products and submit receipt

Original caption

Missed out on BABYMONSTER's CHOOM TOUR concert tickets? 👀 Here's your sign to stock up on your hair care essentials, because SUNSILK is giving you the chance to WIN VIP CONCERT TICKETS + OFFICIAL MERCHANDISE! ✨ From now till 30 September 2026, purchase RM35 or more of Sunsilk products in stores or online, then submit your receipt at www.ulmysg.com/my/SunsilkXBABYMONSTERContest to stand a chance to win! T&C apply. Don't miss this chance!

More from @hitzdotmy

Product placement

Sunsilk: acts - it is a brand of shampoo that is being promoted as part of a contest to win concert tickets and merchandise. Removing it would change the entire premise of the video. BABYMONSTER: appears - it is a musical group whose concert tickets are being given away. Removing them would change the context of the giveaway but not the product being promoted.

Call to action

Scan & Hantar Resit Pembelian Untuk sertai Sekarang!

On-screen text

sunsilk x BABYMONSTER Menang Ticket Konsert 2026-27 BABYMONSTER WORLD TOUR [춤 (CHOOM)] IN KUALA LUMPUR Antara Hadiah Menanti! x5 Pairs Hadiah Utama Saguhati Official BABYMONSTER Merchandise [CHOOM] BABYMONSTER SHOULDER BAG [CHOOMTOUR] BABYMONSTER BUCKET HAT *TERTAKLUK PADA TERMA DAN SYARAT 3 Langkah Mudah Untuk Peluang Memenangi Hadiah 1 Beli produk Sunsilk bernilai RM35 dan ke atas di kedai atau online. Hantar resit pembelian melalui QR code atau (https://www.ulmysg.com/my/ SunsilkXBABYMONSTERContest) dan jawab Tempoh peraduan dari 1 Sep - 30 Sep 2026 1 penyertaan = 1 peluang untuk menang! *TERTAKLUK PADA TERMA DAN SYARAT Jangan Lepaskan Menonton Konsert 2026-27 BABYMONSTER WORLD TOUR [춤 (CHOOM)] IN KUALA LUMPUR Scan & Hantar Resit Pembelian Untuk sertai Sekarang! https://www.ulmysg.com/my/Sunsilk XBABYMONSTERContest *TERTAKLUK PADA TERMA DAN SYARAT