rumor has it fall doesn't start until your first target run

@haruharuwonder_official

80.4K followers · usually 37.6K views a post

Views

752.4K

Likes

2.4K

Comments

33

Shares

73

SoundTikTok sound · original sound - favsoundds

Promoted product

Haruharu Wonder

Korean skincare with clinically proven ingredients and patented Black Rice fermentation technology for skin barrier care and sensitive skin

10 videos6 creators

Why it worked

The video taps into a relatable consumer behavior and seasonal trend, framing a shopping trip as a marker for the start of fall. The use of popular products and a popular retailer creates immediate relevance and shareability.

Summary

The video shows a person shopping at Target, humorously suggesting that fall doesn't truly begin until one's first shopping trip to the store. It highlights various beauty and skincare products, particularly from the Haruharu Wonder brand, being placed into a shopping cart.

Structure

1Establishing the "fall starts at Target" premise
2Showing the Target store exterior and interior
3Focusing on beauty and skincare aisles
4

Original caption

My @target run just turned into a k-beauty and fall essentials haul 🍂 We spy our new end cap ✨ Perfect to grab all your favorite barrier support products! Who else is adding these to their cart immediately? 🛒 📍 Find them in the Target beauty section! #haruharuwonder #TargetBeautyFinds #KoreanSkincare #GlassSkinRoutine #SkincareTok

More from @haruharuwonder_official

Product placement

Target: it is a retail store where products are sold. It merely appears. Removing it would not change what happens in the video. Haruharu Wonder: it is a brand of Korean skincare products. It ACTS because its products are shown being selected and placed into a shopping cart. Removing it would change what happens in the video. Medi-cube: it is a brand of skincare products. It merely APPEARS. Removing it would not change what happens in the video. Olay: it is a brand of skincare products. It merely APPEARS. Removing it would not change what happens in the video. OLIPOP: it is a brand of sparkling tonic. It merely APPEARS. Removing it would not change what happens in the video. Athena's: it is a brand of skincare products. It merely APPEARS. Removing it would not change what happens in the video. Being: it is a brand of hair care products. It merely APPEARS. Removing it would not change what happens in the video.