@bellagroesserr — 31x breakout

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BG TikTok

@bellagroesserr

5.0K followers · usually 1.5K views a post

Views

47.4K

Likes

2.5K

Comments

219

View velocity

+10.4K views over 5.2d · ~2.0K/day · 6 observations

Why it worked

The video uses a relatable "first world problem" scenario of a student trying to balance academic responsibilities with a desired event, which resonates with a student audience. The use of on-screen text and a clear, concise message makes it easy to digest.

Summary

The creator, Bella Groesser, is emailing a professor to apologize for a "very minor first world problem" and to request a test reschedule. She explains that Daily Drills is coming to Auburn, and she wants to attend, but it conflicts with her 9:30 AM test. She understands if rescheduling is not possible.

Structure

1Creator apologizes for a minor issue.
2Creator explains the conflict: Daily Drills is coming to Auburn.
3Creator requests to reschedule a test.
4Creator expresses understanding if rescheduling is not possible.
5Creator signs off.

Product placement

TikTok: It merely APPEARS as a watermark on the video. Removing it would not change what happens in the video. AUBURN: It merely APPEARS as a university logo on a business card. Removing it would not change what happens in the video.

On-screen text

BG TikTok Hi very minor first world problem I AM SORRY Summarize this email Bella Groesser Good morning! This is so ridiculous. I am sorry, but I wanted to email you in case this is possible! I am in your 9:30 AM T class and I know we have our first test tomorrow. Is there any way for me to reschedule my test because Daily Drills is coming to Auburn at 9 AM and I really wanted to be there early. I completely understand if this cannot be rescheduled. I did not know if maybe you have another T class, I can sit in with to take the test at a different time. Again, so sorry and understand if this is not going to work. LOVE Thank you! Bella Groesser AUBURN Bella Groesser MARKETING STUDENT AT AUBURN UNIVERSITY Social Media Intern at the Harbert College of Business Vice President of Communications for Phi Gamma Nu Chair of Alumni and Chapter Involvement for American Marketing Association 512-541-8632 Reply Forward Just a girl.

Original caption

@DAILYDR!LLS I might cry if I miss it. Prayers up I can get out of my test🥲 #auburn #fyp #dailydrillsontour #dailydrillsuniversity #fypシ