Why it worked
The video taps into a highly relatable and emotional milestone for expectant mothers, providing a simple, actionable idea that encourages viewers to save the video for their own future use.
Summary
A pregnant woman shares a time-lapse video documenting the growth of her belly from 30 weeks of pregnancy until the birth of her baby. The video serves as a sentimental reminder for other expectant mothers to document their own pregnancy journeys.
Structure
- 1Introduction of the weekly belly recording concept
- 2Montage of belly growth from 30 to 37 weeks
- 3Final shot showing the newborn baby
On-screen text
your reminder to record your belly every week before baby arrives
30 weeks
31 weeks
32 weeks
33 weeks
34 weeks
35 weeks
36 weeks
37 weeks
37 weeks 1 day