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baby's first sponge bath (still has umbilical cord)
@queen.jmr
15.7K followers · usually 2.2K views a post
Views
527.3K
Likes
26.3K
Comments
148
Shares
3.6K
Why it worked
The video leverages high-engagement 'momtok' content by documenting a relatable, tender milestone in a newborn's life, culminating in a highly shareable emotional payoff.
Summary
A mother gives her newborn baby a sponge bath at home while the umbilical cord is still attached. The video concludes with a close-up shot of the baby giggling.
Structure
- 1Preparing the sponge bath station
- 2Washing the newborn
- 3Drying and swaddling the baby
- 4Capturing the baby's first giggle
On-screen text
baby's first sponge bath (still has umbilical cord)
HIS FIRST GIGGLE!!! 🥹
Original caption
Levi still has his umbilical cord so sponge bath it is! 🫧🧼🩵 #spongebath #babysfirstbath #babybath #momtok #postpartum
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