Why it worked
The video likely performed well due to its aesthetic appeal, featuring cute and popular Korean beauty products in a "get ready with me" format. The use of soft lighting and aesthetically pleasing items caters to a specific audience interested in kawaii and shoujo styles.
Summary
The video shows a "mini grwm" (get ready with me) routine, featuring various makeup products and tools. The creator applies blush, eyeshadow, and lip product, showcasing the application process with different brushes and applicators.