I have better hair now in my 30s

@calistatee

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SoundTikTok sound · original sound - calistatee

Promoted product

Garnier Fructis Sleek & Shine line

Explore top-rated hair care, hair styling, hair color & skin care products for both men and women by Garnier for your own custom hair and skin care routines.

2 videos2 creators

Why it worked

The video uses a relatable 'then vs. now' narrative that addresses a common pain point (frizzy hair in college) and provides a clear, actionable solution through a product-focused routine.

Summary

The creator shares her haircare routine using Garnier Fructis products to achieve smooth, frizz-free hair. She demonstrates the application of the shampoo, conditioner, smoothing spray, and frizz tamer to show the results.

Structure

1Introduction of hair transformation
2Shopping for products at Target
3Demonstration of shampoo and conditioner
4

Original caption

#ad if I were to redo my college years… these would be my haircare essentials. Scratch that, these will remain in my hair care arsenal even in my 30s 😌 Products mentioned from @GARNIER @target: - Sleek & Shine Fortifying Shampoo - Sleek & Shine Smoothing Conditioner - Diamond Sleek Smoothing Spray - Sleek & Shine Frizz Tamer #TargetPartner #target #garnierparter @LTK #liketkit https://liketk.it/6mhVm

More from @calistatee

Product placement

(a) Garnier Fructis Sleek & Shine Fortifying Shampoo (ACTS: shown being applied to hair, described as controlling frizz); (a) Garnier Fructis Sleek & Shine Smoothing Conditioner (ACTS: shown being applied to hair, described as smoothing hair); (a) Garnier Fructis Diamond Sleek Smoothing Spray (ACTS: shown being sprayed on hair, described as making hair stay sleek and soft); (a) Garnier Fructis Sleek & Shine Frizz Tamer (ACTS: shown being applied to flyaways, described as taming baby hair and frizz); (b) Target (APPEARS: store branding, shopping basket, shelf tags; removing it would not change the product demonstration); (b) LTK (APPEARS: link in caption; removing it would not change the product demonstration).

On-screen text

I have better hair now in my 30s than I did my entire time in college 6-10 years ago Sleek & Shine Fortifying Shampoo Sleek & Shine Smoothing Conditioner before this is my before and this is the after Diamond Sleek Smoothing Spray Sleek & Shine Frizz Tamer

Transcript

I have better hair now in my 30s than I did my entire time in college. So if I were in college again, here's what I would do. I would start with the Garnier Fructis Sleek and Shine line from Target. This is what I wish I had freshman year to actually control the frizz. I got both the shampoo and conditioner, both are specifically for frizzy hair. This is my before and this is the after. I like how it actually smooths your hair out and it's not just for like an hour. If you're always on the go in college, your hair does not have to know that. This is gonna make your hair stay sleek and soft for days. And if you want a quick touch up on campus, this will be your best friend because it tames both baby hair or frizz. This is hands down one of my favorites and I carry it everywhere. So here's proof that you can walk into that 8:00am class looking like you have it together. So thank you Target and Garnier and make sure you have it ready before you're back on campus, okay?

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Replying to @peach mii 🍑 thanksss I did it myself 🤭 Used the @dpHUE color drea