Why it worked
The video uses a relatable college student scenario and visual humor to create a shareable meme about the perceived difficulty of engineering majors, tapping into common stereotypes and anxieties.
Summary
The video shows a student walking into a study room and reacting with surprise to the complex equations written on a whiteboard, implying that an engineering major had recently been there. The humor comes from the perceived difficulty and intensity of engineering studies.
Structure
- 1Student walks into a room
- 2Student reacts to a whiteboard full of equations
- 3Student looks surprised/overwhelmed
- 4Student walks away
On-screen text
When you walk into
a study room after
an engineering major
was just in there