Good morning, how are you doing? Do you have know of any black own glasses?

@thiswomantyler

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SoundTikTok sound · Pure Imagination - Live

Promoted product

Vontelle

Vontélle offers bold, better-fitting eyewear designed to celebrate culture, empower identity, and help people see the world through a global lens.

Why it worked

The creator leverages a specific cultural connection (the Different World spin-off) to make a niche product feel relevant and timely, while providing clear value by highlighting the FSA/HSA payment option.

Summary

The creator introduces Vontelle, a Black-owned eyewear brand that offers prescription-ready frames and accepts FSA/HSA payments. She showcases the website's variety of styles and highlights their collaboration with the upcoming Different World spin-off.

Structure

1Creator asks about Black-owned eyewear
2Introduces Vontelle as a solution
3Demonstrates website interface and features
4Highlights the Different World collaboration
5

Original caption

Prescription glasses, FABULOUS, HSA/FSA approved AND responsible for bringing back the iconic flip glasses featured on the new “Different World” poster… ICONIC! @vontelleeyewear #glasses #differentworld

More from @thiswomantyler

Product placement

(a) Vontelle: The creator demonstrates its website interface, filters, and product listings, and explicitly recommends the brand as a Black-owned eyewear company that accepts FSA/HSA cards. Removing this would remove the entire subject of the video. (b) Danessa Myricks Beauty: A tube of "Yummy Skin" is held by the creator throughout the video. It is incidental scenery; removing it would not change the video's content.

On-screen text

Good morning, how are you doing? Do you have know of any black own glasses? BLACK OWNED EYEWEAR FSA and HSA Approved VONTELLE Better Fit - Add Prescription In any pair- FSA/HSA Cards Accepted FILTER AND SORT GET 10% OFF! Shop Kid's Collections WELCOME BACK TO HILLMAN ONLY ON NETFLIX | COMING FALL SHOP COLLECTION DEEMED

Transcript

Good morning, how are you doing? Do you have know of any black own glasses? And I don't even wear glasses, but I found a black owned eyewear company that you can add your prescription to, that is FSA and HSA approved. Girl, the company is called Vontelle and their tagline is eyewear fit for diverse faces. And let me just tell y'all, these are some of the most fabulous frames I have ever seen. They got the big joints, the tiny joints, they got shades as well as prescription. So even if you don't wear prescription glasses, they do have regular shades available. And come to find out, these are also the glasses used in the poster for the new Different World spin-off that they're doing that's launching like next week. Yeah, the flip glasses. I'm gagged. I just feel like I must have been under a rock if I've never heard of them. Shout out to the team at Vontelle, y'all are doing the damn thing.