Why it worked
The video succeeds by pairing a highly relatable, low-stakes college struggle with a popular, expressive celebrity, creating an instantly shareable and funny visual meme.
Summary
A montage of various photos of actor Willem Dafoe is set to music, captioned with a relatable joke about the cramped conditions of communal dorm showers. The video uses the actor's expressive poses to humorously illustrate the struggle of shaving in a tiny space.
Structure
- 1Introduction of the relatable dorm shower struggle
- 2Series of Willem Dafoe photos showing various contorted poses
- 3Humorous visual metaphor for cramped living
Product placement
The Hollywood Reporter appears as a watermark in the top left corner of the second clip. It merely appears and removing it would not change the video. none
On-screen text
me trying to shave in the 1x1 inch communal dorm showers