Why it worked
The video uses a highly relatable, nostalgic school experience paired with a popular meme format, making it instantly shareable for a broad audience.
Summary
A humorous montage of various celebrities and public figures looking confident or smug, captioned to represent the attitude of school principals who turned "lunch with the principal" into a prize for students.
Structure
- 1Text overlay introduces the premise
- 2Montage of smug-looking celebrities
- 3Music plays throughout
On-screen text
how principals felt after making "lunch with the principal" a thing you could win