giving sandugo a try for my

@jalo.sano

18.2K followers · usually 1.2K views a post

Views

334.4K

Likes

33.2K

Comments

445

Shares

3.2K

SoundTikTok sound · The Sweet Escape by Gwen Stefani ft. Akon

Promoted product

Sandugo

Sandugo’s two decades of experience in design, manufacturing, and marketing of outdoor footwear gave the company a solid experience in all aspects of its operations, and made the brand a leading sandals and slippers manufacturing company in the Philippines.

Why it worked

The video taps into the creator's personal experience and interest in outdoor activities, showcasing a local and affordable brand. The visual focus on the product, combined with the creator's relatable decision-making process, makes it engaging for viewers interested in similar products.

Summary

The creator is at a store showcasing Sandugo hiking shoes, a local Filipino brand they are trying for their next hike due to positive feedback and affordability. The video shows various models of the shoes on display and in packaging, with the creator holding a pair.

Structure

1Introduction to Sandugo and intent to try
2Showcasing Sandugo shoes on display
3Close-up of a specific shoe model
4

Original caption

anyone here using Sandugo for hiking/trekking? How is it? #sandugo #hikingshoes #trekkingshoes

More from @jalo.sano

Product placement

Sandugo: ACTS - This is a brand of hiking shoes. The video shows the shoes on display, being picked up, and the packaging. The creator is trying them out for their next hike. Removing it would change the video's focus. Sandugo: APPEARS - The brand name appears on the shoes, on shelf displays, and on the shoe boxes. Removing it would not change what happens in the video.