Why it worked
The video leverages high-engagement 'fail' content and a ranked list format, which encourages viewers to watch until the end to see the 'worst' fail and participate in the comments.
Summary
This video is a compilation of various hair styling and dyeing mishaps, presented as a ranked list of "hair fails." It uses short clips of different people experiencing unfortunate results with their hair.
Structure
- 1Introduction to the hair fail ranking
- 2Showcase of a failed hair dye job
- 3Showcase of a failed bun tutorial
- 4Showcase of a failed hair brushing attempt
- 5Showcase of a failed roller set
- 6Showcase of a failed haircut
Call to action
COMMENT UR FAV HAIR DYE!
On-screen text
COMMENT UR FAV HAIR DYE!
Ranking The Worst Hair Fails Ever
1.
2.
3.
4. HALF HER HAIR GOT ABANDONED 💀
5. Ran outa dye in the middle of the night.
5. THAT BUN WAS NOT IN THE TUTORIAL 🤡
the reality of trying a new hairstyle...
3. THE BRUSH MADE IT WORSE...
2. all those rollers for that... 🤡
it was at this moment that she knew...
1. SHE REGRETTED THAT INSTANTLY