Introducing the FUJINON XF400mmF4.5 R LM OIS WR.

@fujifilm_id

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Promoted product

FUJINON XF400mmF4.5 R LM OIS WR

This 609mm full-frame equivalent lens is your pass to the extraordinary. Weighing just 1.25kg(2.7lb.), FUJINON XF400mmF4.5 R LM OIS WR accesses worlds

2 videos

Why it worked

The video uses high-quality, cinematic B-roll of the product in action to build desire, while the clear, concise text overlays provide the technical value proposition that target photographers look for.

Summary

This video showcases the features and capabilities of the FUJINON XF400mmF4.5 R LM OIS WR lens through cinematic shots of a photographer using it in various environments. It highlights the lens's technical specifications and its suitability for wildlife and sports photography.

Structure

1Introduction of the lens
2Demonstration of the lens in different environments
3Highlighting technical specifications
4

Original caption

Introducing the FUJINON XF400mmF4.5 R LM OIS WR. Designed for bird, wildlife, aviation, railway, and sports photography, this compact super-telephoto prime combines mobility with exceptional performance. • 609mm equivalent focal length • High-speed, accurate autofocus • Up to 5.5 stops of optical image stabilization • Compatibility with XF1.4X TC WR and XF2X TC WR Reach further. Capture every moment with confidence. #Fujifilm_id #FujifilmIndonesia #Fujifilm #Fujinon #XF400

More from @fujifilm_id

Product placement

FUJINON XF400mmF4.5 R LM OIS WR: (a) it ACTS — the creator operates the lens, adjusts its settings, and demonstrates its zoom and stabilization capabilities to capture wildlife and landscape shots. Removing it would change the entire video. FUJIFILM: (b) it merely APPEARS — the brand logo appears on the camera body and in the end card. Removing it would not change the video's core content.

On-screen text

FUJINON XF400mmF4.5 R LM OIS WR 609mm equivalent focal length High-speed, accurate autofocus Up to 5.5 stops of optical image stabilization Compatibility with XF1.4X TC WR and XF2X TC WR Reach further. Capture every moment with confidence. FUJIFILM Value from Innovation

Transcript

Introducing the FUJINON XF400mmF4.5 R LM OIS WR. Designed for bird, wildlife, aviation, railway, and sports photography, this compact super-telephoto prime combines mobility with exceptional performance. 609mm equivalent focal length. High-speed, accurate autofocus. Up to 5.5 stops of optical image stabilization. Compatibility with XF1.4X TC WR and XF2X TC WR. Reach further. Capture every moment with confidence.