Razor

@fujifilm_id

279.5K followers · usually 2.1K views a post

Views

1.4M

Likes

3.3K

Comments

13

Shares

114

SoundTikTok sound · original sound - fujifilm_id

Promoted product

FUJINON XF400mmF4.5 R LM OIS WR

This 609mm full-frame equivalent lens is your pass to the extraordinary. Weighing just 1.25kg(2.7lb.), FUJINON XF400mmF4.5 R LM OIS WR accesses worlds

2 videos

Why it worked

The video uses high-end, cinematic visuals and a fast-paced, rhythmic editing style to associate the product with professional quality and adventure, making the technical specs feel aspirational rather than dry.

Summary

A cinematic product showcase highlights the portability and performance of the new FUJINON XF400mmF4.5 lens for wildlife photography. The video features a photographer using the lens in a natural environment to capture high-quality images.

Structure

1Cinematic wildlife shots
2Highlighting lens portability
3Demonstrating lens operation
4Product reveal and specifications

Original caption

What was beyond your reach, is now within your reach. Introducing the FUJINON XF400mmF4.5 R LM OIS WR. High-performance super-telephoto prime combines mobility in compact & lightweight design. • 609mm equivalent focal length • High-speed, accurate autofocus • Up to 5.5 stops of optical image stabilization • Compatibility with XF1.4X TC WR and XF2X TC WR See the unseen with FUJINON XF400mm F4.5 #Fujifilm_id #FujifilmIndonesia #Fujifilm

More from @fujifilm_id

Product placement

FUJINON XF400mmF4.5 R LM OIS WR: (a) ACTS — it is shown being attached to a camera, operated by a photographer in the field, and its specific technical capabilities (portability, focal length, stabilization) are highlighted as the primary subject of the video. Removing it would remove the entire purpose of the video. FUJIFILM: (a) ACTS — the camera body is operated and the brand logo appears as the manufacturer of the lens and camera system. Removing it would change the identity of the product being showcased.