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Hook
One thing I buy my daughters every single year
@downbrocktonlane
1.7K followers · usually 743 views a post
Views
242.1K
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37.4K
Comments
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Promoted product
Anthropologie 24 Days of Beauty Advent Calendar
Why it worked
The video leverages the emotional appeal of holiday traditions and the scarcity of a popular, fast-selling seasonal product to drive interest.
Summary
The creator showcases the Anthropologie 24 Days of Beauty Advent Calendar, explaining that it is a yearly tradition for her daughters. She opens the calendar to reveal the packaging and a sample product inside.
Structure
- 1Introduction of the advent calendar as a yearly tradition
- 2Opening the box to show the design
- 3Highlighting the numbered compartments
- 4Revealing a sample product from inside
Product placement
(a) Anthropologie 24 Days of Beauty Advent Calendar ACTS — the creator opens the box, displays the individual numbered compartments, and removes a product (Juliette has a gun) from one of them to demonstrate the contents. Removing this would change the entire video. (b) Juliette has a gun (perfume) APPEARS — it is removed from the advent calendar as a sample product. Removing this would not change the video as it is just one item inside the main product.
Original caption
One of my favorite traditions with my girls, I get them the Anthropologie 24 Days of Beauty Advent Calendar every year and give it to them on Thanksgiving. September may seem early, but I’ve learned you have to grab this one early because it always sells out! Such a fun way to kick off the holiday season. #anthropologie #adventcalendar #beautyadventcalendars #holidaytraditions #holidaygifts