In my hands, I am holding the one and only L'Oréal Paris advent calendar.

@_lilpeet

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SoundTikTok sound · original sound - _lilpeet

Promoted product

L'Oréal Paris Advent Calendar

Why it worked

The video leverages the high-value 'unboxing' format combined with a clear, time-sensitive discount incentive (Prime Day), making the product feel like a must-have seasonal deal.

Summary

The creator unboxes the L'Oréal Paris advent calendar, showcasing its contents and demonstrating the Panorama Mascara. She encourages viewers to purchase the calendar during the upcoming Amazon Prime Day sale.

Structure

1Introduction of the L'Oréal Paris advent calendar
2Unboxing and highlighting the full-size products
3Demonstration and review of the Panorama Mascara
4Mention of additional products included in the set
5Call to action for Amazon Prime Day

Product placement

Original caption

ADVENT CALENDAR SZN IS BACK BBY!!!! the @loréal paris usa advent calendar came to PLAY. 12 days, 12 FULL SIZE products omg omg omg. This mascara is a slay and so is every other product in this calendar. This will be on sale for @Amazon prime day October 6-7 so don’t forget to shop!!! #LorealParisPartner #LorealParisMakeUp #adventcalendar #primeday

More from @_lilpeet

Call to action

don't forget to shop

On-screen text

L'Oréal Paris Partner 12 FULL SIZE products only $99.99 during Prime day Oct. 6 - 7

Transcript

In my hands, I am holding the one and only L'Oréal Paris advent calendar. 12 days, 12 full size products, girl I am set. The products I want to highlight in this calendar though is the Panorama Mascara. This is one of the only L'Oréal mascaras I haven't tried yet and wow did she impress me. A long lasting formula designed to give your eyes the full panorama effect, giving your lashes that fanned out look and making your eyes look bigger. Adding to my makeup bag immediately. Oh, and 11 other iconic L'Oréal products. Shout out to L'Oréal Paris for partnering with me and don't forget to add this calendar to your cart for Prime Day.