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@kitchenaidusa
147.4K followers · usually 1.9K views a post
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928.7K
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Promoted product
KitchenAid Luminaire Commercial-Style Range
Why it worked
The video uses high-end, cinematic product videography and creates a strong sense of urgency by emphasizing the extreme scarcity of the product.
Summary
KitchenAid introduces their new limited-edition Luminaire Commercial-Style Range, highlighting its exclusivity with only five units available for purchase. The video showcases the sleek design of the range and directs viewers to the link in their bio to buy one.
Structure
- 1Close-up of a KitchenAid stand mixer
- 2Transition to the new Luminaire range
- 3Highlighting the limited availability
- 4Final product reveal with branding
Product placement
(a) KitchenAid Luminaire Commercial-Style Range: It is the subject of the video, shown in detail as a new, limited-edition product. Removing it would remove the entire purpose of the video. (b) KitchenAid: The brand logo appears on the mixer and the range; it is the manufacturer and the channel name.
Original caption
Thought we’d stop at the Luminaire Stand Mixer? Our second limited edition drop is officially here. Meet Limited Edition Drop 002: Luminaire Commercial-Style Range. There are only five available, and they won’t last long, so don’t wait! Link in bio to purchase. 🩵
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