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All breakouts
3.5KOtherPOV / Skit hookLifestyle
Hook
That feeling when your only break in the day...
@kitchenaidusa
147.4K followers · usually 1.9K views a post
Views
6.6M
Likes
1.7K
Comments
10
Shares
51
Promoted product
The MindFULLness Fridgekitchenaidxcorkciclesweeps.com
Why it worked
The video uses a relatable, calm aesthetic to position a high-end appliance as a tool for mindfulness, effectively turning a standard product demonstration into a lifestyle moment.
Summary
A man takes a break from wrapping gifts to fill his Corkcicle bottle using a specialized KitchenAid refrigerator. The video promotes a sweepstakes for this custom-branded refrigerator.
Structure
- 1Man wrapping gifts takes a break
- 2Man approaches the refrigerator
- 3Refrigerator automatically fills the bottle
- 4Product branding and sweepstakes call to action
Product placement
KitchenAid (a) ACTS: its refrigerator interface is operated to fill a bottle; Corkcicle (a) ACTS: its bottle is used to receive water from the fridge; The MindFULLness Fridge (a) ACTS: it is the specific product being demonstrated and offered as a sweepstakes prize.
Original caption
KitchenAid and @Corkcicle present The MindFULLness Fridge, an exclusive refrigerator that turns every refill into a reset. Powered by Intelligent Auto Fill. Learn more at the link in bio. Not for sale. Exclusive sweepstakes prize only. Visit http://www.KitchenaidxCorkcicleSweeps.com to learn how to win.
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