the layer your set was missing

@salt_project_

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Promoted product

Salt Project

Explore Utah's Hidden Treasures — The best activities and destinations to experience in Utah during winter.

3 videos

Why it worked

The video uses a simple, aesthetic 'try-on' format that directly addresses a common pain point for activewear users—needing versatile layers—without feeling like a traditional, pushy advertisement.

Summary

Two women model various activewear tops from the Salt Project collection, showcasing how they can be layered over existing workout sets. The video highlights different styles including a tee, a tank, and a wrap top.

Structure

1Introduction of the layering concept
2Showcasing the Be Free Tee
3Showcasing the With a Twist Tank
4Showcasing the Breezy Baby Tee
5

Original caption

the layer your set was missing 🤍 #activewear #workoutclothes #OOTD

More from @salt_project_

Product placement

Salt Project: The brand name is not explicitly stated in the video, but the creator handle and bio identify the brand. The clothing items (Be Free Tee, With a Twist Tank, Breezy Baby Tee, Breezy Wrap Top) are the products being showcased. They ACT by being modeled, demonstrating their fit, style, and versatility as layers for an activewear set. Removing these items would remove the entire purpose of the video. The brand is the subject.