@j_cappola_fitcoach — 41x breakout

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HI, I'M ASHLEY.

@j_cappola_fitcoach

550.4K followers · usually 2.5K views a post

Views

100.3K

Likes

8.2K

Comments

919

View velocity

+70.9K views over 5.2d · ~13.6K/day · 6 observations

Why it worked

The video likely resonated because it addresses the common issue of online bullying and body shaming with a message of self-acceptance and kindness. The direct address to a perceived bully, coupled with a positive affirmation from another creator, creates a relatable and empowering narrative.

Summary

A woman named Ashley responds to a comment that she perceives as bullying, stating that she'd rather be bullied than have someone else be targeted. She acknowledges her weight but asserts it doesn't define her, and a man named James agrees, encouraging her and others to be kind.

Structure

1Ashley addresses a comment, expressing preference for being bullied herself.
2She acknowledges her weight but states it doesn't define her.
3James appears, agreeing with Ashley and stating his name.
4James encourages kindness and appreciation for Ashley's spirit.
5He contrasts those who bully with those who are kind, identifying Ashley as one of the good people.
6James urges Ashley to continue creating content and assures her of support.

On-screen text

HI, I'M ASHLEY. THANK YOU FOR LEAVING A COMMENT ON MY PAGE AND BULLYING ME INSTEAD OF ANYBODY ELSE. BECAUSE I WOULD RATHER YOU BULLY ME THAN SOMEBODY ELSE. MY WEIGHT DOES NOT DEFINE MAKE OR BREAK ME. AM I FAT? YES, I'M. I KNOW I ONE THAT LOOKS IN THE MIRROR. BUT I ALSO HAVE A HEART OF GOLD. AND I'M SORRY FOR WHATEVER YOU'RE GOING THROUGH. FOR YOU IF YOU NEED ANYTHING. BUT PLEASE DON'T LEAVE COMMENTS LIKE THIS ON PEOPLE'S PAGES. YOU NEVER KNOW WHAT SOMEONE'S GOING THROUGH. ASHLEY. LOVELY WOMAN WHO DOES NOTHING BUT SPREADS POSITIVITY AND WANTS TO STOP THE HEAT. COULD SAY THAT THAT WAS THE ONLY HURTFUL COMMENT BUT I SAW A LOT MORE. BUT I DON'T WANNA SPEND TIME I WANNA SPEND TIME WITH ASHLEY. HI, I'M JAMES. NICE TO MEET YOU. I WANNA STOP BULLYING TOO. I JUST HAVE OF GOING ABOUT IT. YOURS IS MOST KILLING THEM WITH KINDNESS. I WANNA TELL APPRECIATE WHAT YOU'RE DOING. I LOVE YOUR SPIRIT. I LOVE YOUR PERSONALITY. YOUR BODY DOESN'T DEFINE YOU. IT DEFINES THE TALKING SHIT TO YOU. THEY DON'T HAVE IN THEIR BODY. THEY WAKE UP TERRIFIED OF BEING UNDER THE CHOPPING BLOCK. HOW THEY WANT ME TO DRESS? ME TO ACT IS MY BODY. HOW THEY WANT MY BODY. YOU KNOW WHO YOU ARE UNAPOLOGETICALLY AFRAID TO SHOW IT. A LOT BRAVER AND THAT'S WHY TO YOU. I KNOW IT'S HARD. I WAKE UP TO PAGES AND PAGES AND PAGES OF HATE EVERYDAY. TO IT NOW. MUCH MORE ABOUT THEM. WE ALL KNOW THAT YOU EXISTING DOESN'T WARRANT A CRUEL RESPONSE. I GUESS IN SOME CASES, SINCE I CALL A I DESERVE IT. THAT'S FINE. WITH THAT. BUT WE ALL KNOW WHO THE TRUE EVIL PEOPLE ARE. KNOW WHO THE GOOD PEOPLE ARE. AND THAT'S YOU. SO PLEASE DON'T STOP MAKING CONTENT. PLEASE DON'T STOP AND JUST KNOW HAVE YOUR BACK. OKAY?

Original caption

@ashley pierce 🤝