It's time to shop the Joss & Main Black Friday in July Sale!

@mycoastalabode

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SoundTikTok sound · original sound - comebackqueentina

Promoted product

Joss & Main

Joss & Main is an online retailer that sells home decor items, including seasonal and decorative pieces.

7 videos4 creators

Why it worked

The video leverages a familiar sale event ('Black Friday') and applies it to an unexpected time ('July') to create intrigue and urgency. It also visually showcases desirable home decor items, appealing to the target audience's aesthetic preferences.

Summary

This video announces a "Black Friday in July" sale for Joss & Main, offering up to 70% off from July 23rd to July 27th. It showcases various home decor items and living spaces, encouraging viewers to shop the sale.

Structure

1Introduction of the Joss & Main sale
2Showcasing home decor items
3Highlighting discount and sale dates
4Encouraging viewers to shop

Original caption

Your favorites from @Joss & Main are on sale for Black Friday in July! Up to 70% off from July 23rd to the 27th. Shop now! #jossandmainpartner #homeaesthetic #homestyling #homedecor #salealert

More from @mycoastalabode

Product placement

Joss & Main ACTS as a retailer of home decor items. Removing it would change what happens in the video because the sale is advertised as being from this retailer. The video is a promotion for this sale.