We're giving out FREE Junior Chickens to Humber College students

@etaybeaton

52.1K followers · usually 13.7K views a post

Views

241.4K

Likes

14.5K

Comments

124

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2.9K

SoundTikTok sound · original sound - etaybeaton

Promoted product

Junior Chicken

Why it worked

The video leverages a popular giveaway strategy (free food) targeted at a specific demographic (college students) with a clear and immediate call to action, creating a sense of urgency and local relevance.

Summary

The creator announces they are giving away free Junior Chickens to Humber College students. They encourage students to come to the college to receive the free food.

Structure

1Announcement of free Junior Chickens for Humber students
2Encouragement to come to Humber College
3Mention of obtaining the chickens from 'O'Sad'
4Call to action to not miss out

Product placement

Junior Chicken: a food product that is given away for free. It ACTS as a giveaway item. Removing it would change the video's premise. Humber College: an educational institution. It merely APPEARS as the target demographic. Removing it would not change what happens in the video.

Original caption

EVERYONE COME TO HUMBER RN #thelotionguy #humbercollege #toronto #torontotiktok #college

More from @etaybeaton

Call to action

Pull up to Humber RN

On-screen text

We're giving out FREE Junior Chickens to Humber College students

Transcript

Hey everybody pull up to Humber College right now. We're giving out a bunch of Junior Chickens bro for free to all my Humber students. We just got this from O'Sad bro, get back to Humber. Everyone pull up. We're giving out Junior Chickens. Don't miss out.