I WANT A FREE CHIPOTLE BURRITO!!

@lindsforthegirls

152.3K followers · usually 1.8K views a post

Views

220.8K

Likes

37.7K

Comments

81

Shares

409

SoundTikTok sound · Got to Be Real

Promoted product

Chipotle

Order tacos, burritos, salads, bowls and more at Chipotle Mexican Grill. Order online for pick up or delivery and join our rewards program today.

28 videos26 creators

Why it worked

The video leverages a high-value, relatable 'feel-good' act of kindness combined with a recognizable, popular brand, creating an engaging and shareable narrative.

Summary

A creator fills a large Chipotle bag with 50 burritos and distributes them to students on a college campus. The video captures the positive reactions of the recipients as they receive the free food.

Structure

1Creator announces the mission to give away 50 burritos
2Creator and brother begin distributing burritos on campus
3Students react with excitement and gratitude
4Creator performs a final challenge with a student

Original caption

Sometimes the wrong bag turns into the right thing… 😉🌯 @Chipotle #chipotle #chipotlesponsorme #burritos

More from @lindsforthegirls

Product placement

Chipotle: (a) ACTS — the creator operates the brand's bag, purchases 50 burritos from them, and distributes them to people. Removing it would change the entire premise of the video. This is promotional.

On-screen text

I WANT A FREE CHIPOTLE BURRITO!! Chipotle sent me this bag on accident... so I filled it with 50 burritos Fill it w burritos and hand them out to people!!!! Fill it with chipotle and give it to people in slc WHO WANTS A BURRITO?! "I love chicken burritos" "This is the best" "Exactly what I need right now" "We need more of this" "Did I hear free chipotle burrito??" *word began to spread QUICKLY* BURRITO CHECK-IN: "I just came from off-campus," "My friend called me and I was like," "I'm turning my car around RIGHT NOW" "Is this free chipotle...?" Meet Caleb!! "Could I do some." "Break-dancing??"

Transcript

I want a free Chipotle burrito. Chipotle sent me this bag on accident, so I filled it with 50 burritos and we're handing them out to strangers today. Shout out to my followers for giving me this idea. Let me show you what's in the bag. 50 chicken burritos that I did pay for with my own money. I've actually got my brother with me to help because this bag is pretty heavy. Let's go. Who wants a burrito? I love chicken burritos. This is the best. Exactly what I need right now. We need more of this. Did I hear free Chipotle burrito? Thank you. I see some fun girls coming. You're welcome. Let's do a count check. We got people calling their friends to line up for these free burritos. This is good. Thank you so much. I just heard those people walking away and they're stoked. They're like, I don't have to cook tonight. Let's see what we're looking at. Maybe like 25. We're halfway through. Free chicken Chipotle burrito. Oh that, thank you. You're welcome. Goodbye. Enjoy. Thank you. You're welcome. Enjoy. You're welcome. All right. Thank you so much. Burrito for you. You don't have to cook tonight. Love Chipotle. Yeah. I just came from off-campus. My friend called me and I was like, I'm turning my car around right now. This is awesome. Wait, is this free Chipotle? Meet Caleb. To earn this final burrito, you have to do something cool for the video. Can I do some break-dancing? Oh, heck yeah. We love Chipotle. Yeah. Well, we're fresh out of chips and guac, we're all out of burritos, so I'd say that was a mission accomplished.