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All breakouts
22.4Talking HeadCuriosity Gap hookLifestyle
Hook
found the most perfect fleece
@oliviadaytonn
822.2K followers · usually 27.3K views a post
Views
575.0K
Likes
79.5K
Comments
228
Shares
8.9K
Promoted product
Ralph Lauren fleece jacket
Why it worked
The video effectively uses a popular, recognizable brand and a visually appealing product to create a native mention that appeals to fashion-conscious viewers. The focus on a specific item of clothing, showcased through modeling, makes it desirable and easily shareable.
Summary
The creator showcases a white fleece jacket with a navy collar and a Ralph Lauren bear graphic on the back. She models the jacket from different angles, highlighting its features and design.
Structure
- 1Introduction of the fleece jacket
- 2Showing the front of the jacket
- 3Turning to show the back graphic
- 4Modeling the jacket from the side
- 5Returning to the front view
Product placement
Original caption
ON MY SHOPMY!!!!! NOW I’m ready for the chilly weather #fleece #poloralphlauren #ralphlauren #jacketweather #jacketseason @AGOLDE @Ralph Lauren
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