found the most perfect fleece

@oliviadaytonn

832.9K followers · usually 61.4K views a post

Views

680.4K

Likes

84.2K

Comments

213

Shares

9.8K

SoundTikTok sound · enjoy the silence by depeche mode

Promoted product

Ralph Lauren fleece jacket

Shop atank214's closet or find the perfect look from millions of stylists. Fast shipping and buyer protection. Cozy navy teddy jacket. Features playful bear design. Snap button collar. Perfect for casual wear. Authentic Polo Ralph Lauren Bear Sherpa Fleece xxl

Why it worked

The video effectively uses a popular, recognizable brand and a visually appealing product to create a native mention that appeals to fashion-conscious viewers. The focus on a specific item of clothing, showcased through modeling, makes it desirable and easily shareable.

Summary

The creator showcases a white fleece jacket with a navy collar and a Ralph Lauren bear graphic on the back. She models the jacket from different angles, highlighting its features and design.

Structure

1Introduction of the fleece jacket
2Showing the front of the jacket
3Turning to show the back graphic
4Modeling the jacket from the side

Original caption

ON MY SHOPMY!!!!! NOW I’m ready for the chilly weather #fleece #poloralphlauren #ralphlauren #jacketweather #jacketseason @AGOLDE @Ralph Lauren

More from @oliviadaytonn

Product placement

Ralph Lauren fleece jacket: it is worn by the creator and shown off. Removing it would change the video. Polo Ralph Lauren logo: appears on the fleece jacket. Removing it would change the video. AGOLDE jeans: worn by the creator. Removing them would change the video.