DUPE OR DON'T

@marlacatheriine

296.9K followers · usually 19.3K views a post

Views

71.5K

Likes

5.9K

Comments

36

Shares

226

SoundTikTok sound · I Knew It I Knew You Official Instrumental

Promoted product

Aritzia fleece jacket

Why it worked

The video taps into the popular 'dupe' trend, offering viewers a more affordable alternative to a desirable, high-priced item. The clear comparison and visual demonstration make it easy for viewers to understand the value proposition.

Summary

The creator compares an expensive Aritzia fleece jacket to a more affordable dupe, highlighting their similarities in look and quality. She shows both items and discusses their prices, ultimately recommending the dupe as a great find.

Structure

1Introduction: Dupe or Don't
2Showcasing the Aritzia store and fleece jackets
3Revealing the dupe and its price
4Comparing the Aritzia jacket and the dupe
5Concluding that the dupe is a great find

Original caption

drumroll please… 🥁 the fleece CAN be DUPED!! 💸🌟 the same look, similar quality & for a fraction of the price! dupe is 🖇️ in my amzn st0refrnt! 🫶🏼💫 #dupe #dupeordont #affordablefind #fashionfinds #utah

More from @marlacatheriine

Product placement

Aritzia: ACTS - sells clothing, specifically the fleece jacket shown. Removing it would change the video's focus. It is the primary subject of the comparison. Aritzia fleece jacket: ACTS - it is shown, worn, and discussed as the expensive item being compared to a dupe. Removing it would make the video nonsensical. Amazon storefront: APPEARS - mentioned as a place to find the dupe, but not directly interacted with or shown. Removing it would not change what happens in the video, but would remove a potential purchase path.