Why it worked
The video taps into the popular 'cozy aesthetic' trend, combining relatable elements like a rainy day, skincare, and a beloved TV show to create a comforting and aspirational viewing experience.
Summary
The video shows a cozy evening routine on a rainy day, featuring skincare products and watching the TV show "Gossip Girl." The creator is preparing for a relaxing evening at home.
Structure
- 1Setting the scene: rainy evening
- 2Skincare routine preparation
- 3Watching "Gossip Girl"
- 4Cozy ambiance with candles
- 5Concluding with a "see you next time" message
Product placement
Gossip Girl (TV Show): appears as content being watched. Removing it would change the video's topic.
Avène Eau Thermale (product): appears on a table. Removing it would not change the video's topic.
Caudalie (product): appears on a table. Removing it would not change the video's topic.
Medi-cube (product): appears on a table. Removing it would not change the video's topic.
Susie Misner (character): appears on screen. Removing it would not change the video's topic.
On-screen text
spend a rainy cozy
evening with me
ft gossip girl