What's new @ Aerie/Offline

@madelynelena

23.4K followers · usually 1.1K views a post

Views

33.8K

Likes

2.6K

Comments

3

Shares

235

SoundTikTok sound · Vine Circuit

View velocity

+5.2K views over 8.3d · ~624/day · 8 observations

Promoted product

Offline

Why it worked

The video effectively uses a visual montage of new clothing items to create desire and showcase the breadth of the "Offline" collection, appealing to shoppers looking for new activewear and loungewear.

Summary

The video showcases new arrivals from Aerie's "Offline" clothing line, featuring various apparel items like hoodies, pants, and activewear in different colors and styles. The display highlights the brand's latest collection available in-store.

Structure

1Introduction to Aerie/Offline new arrivals
2Display of hoodies and pants
3Showcase of activewear tops and bottoms
4Presentation of various colored clothing sets
5Close-up on specific items like track jackets and sweaters

Original caption

Can’t wait to wear everything!! #aerie #aerieleggings #clothinghaul #matchingset #newclothes

More from @madelynelena

Product placement

Aerie: APPEARS - A corner watermark, removing it would not change what happens in the video. Offline: ACTS - Clothing items (hoodies, pants, bras, etc.) are displayed and shown as new arrivals, removing it would change what happens in the video.