NEW AERIE/OFFLINE

@madelynelena

23.4K followers · usually 1.1K views a post

Views

96.5K

Likes

7.0K

Comments

25

Shares

665

SoundTikTok sound · Don't Slip

View velocity

+2.3K views over 5.1d · ~441/day · 5 observations

Promoted product

Aerie/Offline

2 videos

Why it worked

The video effectively uses a try-on haul format to showcase new seasonal clothing, appealing to viewers interested in fashion and loungewear. The quick cuts between different outfits keep the viewer engaged, and the focus on matching sets taps into a popular trend.

Summary

The creator showcases new fall loungewear sets from Aerie/Offline in a fitting room. She models several different colored matching sets, including a zip-up hoodie and sweatpants, a mock neck sweatshirt and sweatpants, and a color-blocked sweatshirt with shorts.

Structure

1Holding a stack of Aerie/Offline clothing
2Trying on a pink zip-up hoodie and sweatpants set
3Trying on a blue mock neck sweatshirt and sweatpants set
4Trying on a burgundy and cream color-blocked sweatshirt with shorts
5

Original caption

Fall is coming!! 🍁 @aerie #aerie #aerieclothing #tryonhaul #newclothes #matchingset

More from @madelynelena

Product placement

Aerie/Offline ACTS: clothing brand, visible on screen and worn by creator. Removing it would change the video's focus on fashion try-on. Aerie/Offline APPEARS: as a brand name in on-screen text.