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21.3Text-HeavyOther hookEntertainment
Hook
EDM RESIDENCE NEWS
@edmresidence
39.8K followers · usually 2.3K views a post
Views
49.3K
Likes
3.4K
Comments
20
Shares
611
View velocity
+22.0K views over 4.2d · ~5.3K/day · 5 observations
Promoted product
Circoloco Miami
Why it worked
The post leverages the excitement around a major music event (Circoloco Miami) and its lineup announcement, a common driver of engagement in the EDM community. The use of striking visuals and clear, concise text makes it easily digestible and shareable.
Summary
This photo post announces the lineup for Circoloco's Miami show. The post highlights that the lineup may be their best one to date and provides details about the event's date, time, and location.
Structure
- 1Announcement of Circoloco Miami lineup
- 2Highlighting the lineup's quality
- 3Details of the event (date, time, location)
- 4Call to swipe to see the full lineup
Product placement
Circoloco (event series): Acts - it is the subject of the announcement and the lineup is presented for it. Removing it would change the video's topic. EDM Residence (media outlet): Appears - it is the creator of the post and its name appears as a watermark. Removing it would not change the video's topic.
Original caption
@Circoloco Ibiza just announced their lineup for Miami during Art Basel and it is genuinely insane! Factory Town is about to be the place to be on December 5th ! 👀 #edm #edmresidence #dj #housemusic #circoloco
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