We did Lee Min-ho's grocery shopping for him

@etalkctv

1.1M followers · usually 20.2K views a post

Views

701.3K

Likes

75.0K

Comments

897

Shares

3.4K

SoundTikTok sound · original sound - etalkctv

Promoted product

Shoppers Drug Mart

2 videos2 creators

Why it worked

The video leverages the existing popularity of a celebrity and a relatable, viral moment (grocery shopping) to create a lighthearted and engaging piece of content. The unexpected gift of a Shoppers Drug Mart bag ties back to the viral moment, making it memorable and shareable.

Summary

This video features a brief interaction with actor Lee Min-ho at TIFF, where he is presented with a Shoppers Drug Mart bag. The presenter references a past viral moment of him grocery shopping and thanks him for his visit to Toronto.

Structure

1Introduction of Lee Min-ho and the context of his visit to Toronto for TIFF.
2Reference to a past viral moment of Lee Min-ho grocery shopping at Shoppers Drug Mart.
3Presentation of a Shoppers Drug Mart bag to Lee Min-ho.
4Lee Min-ho's reaction and thanks for the gift.

Original caption

Not sponsored, just a fan 😅 Lee Min-ho has returned to Toronto for the TIFF premiere of ‘The Assassin(s)’ and since he’s such a fan of a Shoppers Drug Mart haul, we decided to help him out. (P.S. the snack in the bag is ketchup chips ❤️) #LeeMinHo #TIFF #TheAssassins #movie

More from @etalkctv

Product placement

etalk (TV channel): appears - a watermark on the video, removing it would not change what happens in the video. TIFF (film festival): appears - a logo on the backdrop, removing it would not change what happens in the video. Rogers (telecommunications company): appears - a logo on the backdrop, removing it would not change what happens in the video. Royal Bank: appears - a logo on the backdrop, removing it would not change what happens in the video. Shoppers Drug Mart (pharmacy and convenience store): acts - a bag with the logo is given to Lee Min-ho, and he expresses appreciation for it. Removing it would change what happens in the video.

On-screen text

etalk ctv We did Lee Min-ho's grocery shopping for him Listen, the last time you were here in Toronto you were filming 'Pachinko' You went viral because you went grocery shopping at Shoppers Drug Mart There were so many grocery bags from Shoppers Drug Mart I know, I know So to welcome you back to Toronto Thank you you can watch for during the movie I know, I know Because this time my schedule's so tight I haven't had a chance to plan a trip to Shoppers Drug Mart so really appreciate it

Transcript

Listen, the last time you were here in Toronto you were filming 'Pachinko'. You went viral because you went grocery shopping at Shoppers Drug Mart. There were so many grocery bags from Shoppers Drug Mart. I know, I know. So to welcome you back to Toronto, Thank you. you can watch for during the movie. I know, I know. Because this time my schedule's so tight I haven't had a chance to plan a trip to Shoppers Drug Mart so really appreciate it.