Promoted product
Shoppers Drug Mart
Why it worked
The video leverages the existing popularity of a celebrity and a relatable, viral moment (grocery shopping) to create a lighthearted and engaging piece of content. The unexpected gift of a Shoppers Drug Mart bag ties back to the viral moment, making it memorable and shareable.
Summary
This video features a brief interaction with actor Lee Min-ho at TIFF, where he is presented with a Shoppers Drug Mart bag. The presenter references a past viral moment of him grocery shopping and thanks him for his visit to Toronto.
Structure
- 1Introduction of Lee Min-ho and the context of his visit to Toronto for TIFF.
- 2Reference to a past viral moment of Lee Min-ho grocery shopping at Shoppers Drug Mart.
- 3Presentation of a Shoppers Drug Mart bag to Lee Min-ho.
- 4Lee Min-ho's reaction and thanks for the gift.
- 5Mention of the contents of the bag being a snack for during a movie.
Product placement
etalk (TV channel): appears - a watermark on the video, removing it would not change what happens in the video.
TIFF (film festival): appears - a logo on the backdrop, removing it would not change what happens in the video.
Rogers (telecommunications company): appears - a logo on the backdrop, removing it would not change what happens in the video.
Royal Bank: appears - a logo on the backdrop, removing it would not change what happens in the video.
Shoppers Drug Mart (pharmacy and convenience store): acts - a bag with the logo is given to Lee Min-ho, and he expresses appreciation for it. Removing it would change what happens in the video.