What is your

@shoppersbeauty

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SoundTikTok sound · original sound - shoppersbeauty

Promoted product

Braun Silk·Expert Mini

Why it worked

The video leverages user-generated content style by interviewing multiple shoppers, making the recommendations feel authentic and relatable. It also highlights popular and desirable beauty products, tapping into current trends and consumer interests.

Summary

This video features shoppers at a Shoppers Beauty+ Event discussing their non-negotiable beauty purchases. One shopper is looking to buy the Braun Silk Expert Mini, while another is restocking Estée Lauder Double Wear Foundation. A third shopper is excited to try a new Philosophy Whipped Body Crème.

Structure

1Introduction to Shoppers Beauty+ Event
2Shopper 1 discusses Braun Silk Expert Mini and PC Optimum points
3Shopper 2 discusses restocking Estée Lauder Double Wear Foundation
4Shopper 3 discusses Philosophy Whipped Body Crème
5

Original caption

And that's us standing on beauty!! 😏 What's your Shoppers Beauty+ Event™ non-negotiable? Let us know in the comments. #ShoppersBeauty #ShoppersBeautyPlusEvent

More from @shoppersbeauty

Product placement

Braun Silk·Expert Mini: it ACTS - it is a product the user wants to buy to remove hair. Removing it would change what happens in the video. Estée Lauder Double Wear Foundation: it ACTS - it is a product the user is restocking. Removing it would change what happens in the video. Philosophy Whipped Body Crème: it ACTS - it is a product the user is trying for the first time. Removing it would change what happens in the video. Shoppers Beauty+ Event: it APPEARS - it is an event name displayed on screen and mentioned. Removing it would not change what happens in the video, but it is the context of the video. PC Optimum™ points: it APPEARS - it is a loyalty program mentioned. Removing it would not change what happens in the video.

Call to action

Let us know in the comments.

On-screen text

What is your Shoppers Beauty+ Event™ non, negotiable? Ooooh... I've been wanting to grab the Braun® Silk·Expert Mini, so earning PC Optimum™ points is a great plus. Ooooh... definitely restocking my makeup. The Estée Lauder Double Wear Foundation This is THE perfect time to stock up! One non-negotiable is leaving with something new. So, this time, it's gonna be the Philosophy Whipped Body Crème. Well, I'm a Warier fan. Have been for many years. So when I found out that with a new serum... I had to try it for sure. It's so hard to leave empty-handed! It really is! Shoppers Beauty+ Event™ On now until October 9th Shoppers Beauty+ Event™ On now until October 9th

Transcript

What is your Shoppers Beauty+ Event™ non, negotiable? Ooooh... I've been wanting to grab the Braun® Silk·Expert Mini, so earning PC Optimum™ points is a great plus. Ooooh... definitely restocking my makeup. The Estée Lauder Double Wear Foundation is a classic. This is THE perfect time to stock up! One non-negotiable is leaving with something new. So, this time, it's gonna be the Philosophy Whipped Body Crème. Well, I'm a Warier fan. Have been for many years. So when I found out that with a new serum... I had to try it for sure. It's so hard to leave empty-handed! It really is! Shoppers Beauty+ Event™ On now until October 9th

Consider this your beauty launch cheat sheet. 🗒️ Shoppers Beauty Pro™ @moriah

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