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Hook
Damn
@thetnholler
425.7K followers · usually 1.4K views a post
Views
403.0K
Likes
76.7K
Comments
677
Shares
13.9K
Why it worked
The creator uses humor and personal experience to connect with a broad audience, while also incorporating a timely political statement, which can drive engagement and shares.
Summary
A person in a wheelchair humorously welcomes Ed Sheeran to the disability community, relating his experience to her own due to a metal spine. She then adds "Free Palestine" at the end.
Structure
- 1Welcome to the disability community
- 2Relating to Ed Sheeran's experience
- 3Explaining her own condition
- 4Adding a political statement
On-screen text
Damn
Transcript
I just wanted to take a moment to welcome Ed Sheeran to the disability community. My back is full of metal so I too know exactly what it feels like when your spine doesn't work like it used to before. Free Palestine.
Original caption
Damn
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