So I have here the three new colors of the iPhone 18 Pro.

@yuzujoy

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Why it worked

The video leverages high-quality, close-up aesthetic shots of a highly anticipated tech product, tapping into consumer curiosity and the 'unboxing' style format to drive engagement.

Summary

The creator showcases three new color variations of the speculative iPhone 18 Pro model. She provides a brief aesthetic review of each color, noting the finish and fingerprint visibility.

Structure

1Introduction of the new iPhone 18 Pro colors
2Close-up demonstration of the Glacier Blue model
3Review of the Burgundy model and fingerprint issue
4Final look at the Black model

Product placement

iPhone 18 Pro (a) - the creator holds, displays, and discusses the features and colors of this device. Removing it would change the entire video. Apple (b) - the brand logo appears on the back of the phones and is tagged in the caption. Removing it would not change the video content.

On-screen text

THE NEW IPHONE COLORS iPhone 18 Pro I'm also filming iPhone 18 Pro Max ❄️glacier❄️ look at how this blue is Oh, my gosh. It looks kind of silver in the but it's the most beautiful luxe blue 🍒burgundy❤️ This is the maroon slash burgundy. So gorgeous But you can a lot of fingerprints on it very easily but I think having a case would fix that. 🐈‍⬛black🖤 And we have this black one, very luxe looking. So gorgeous These are the new iPhones.

Original caption

the NEW iphone 18 pro colors! which woild you pick?? i love the glacier icy blue 😍🧊❄️ #iphone18pro #newiphones #apple #applelaunch @apple

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Transcript

So I have here the three new colors of the iPhone 18 Pro. I'm also filming this on the iPhone 18 Pro Max. Look at how gorgeous this blue is. Oh my gosh. It looks kind of silver in the camera, but it's the most beautiful like luxe blue. This is the maroon slash burgundy. So gorgeous. But you can also see like a lot of fingerprints on it very easily, but I think having a case would fix that. And we have this black one, which is very, very luxe looking. So gorgeous. These are the new iPhones.